September is recognized as Suicide Prevention Awareness Month—a time to raise awareness, break the stigma, and remind our first responder and extended communities that it’s okay to not be okay.
At End of Shift Apparel, this campaign isn’t just about shirts or gear—it’s about creating a visible reminder that no one fights their battles alone. For first responders, veterans, dispatchers, nurses, and every member of our community, the weight of the job can take its toll. Stress, trauma, and long hours don’t just disappear at the end of shift.
This September, we’re launching designs dedicated to suicide awareness and prevention, featuring the green ribbon and bold messages of support. Every purchase from this collection helps fund suicide prevention and mental health initiatives, because awareness without action isn’t enough.
Why it Matters
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Every 40 seconds, someone dies by suicide worldwide.
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First responders are more likely to die by suicide than in the line of duty.
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Talking openly about mental health saves lives.
By wearing these designs, you’re not just supporting the cause—you’re starting conversations that can change (and even save) lives.
What You Can Do
✔️ Reach out to someone you haven’t heard from in a while.
✔️ Share resources like the 988 Suicide & Crisis Lifeline.
✔️ Wear your support proudly to show others they’re not alone.
This month and every month, let’s keep the conversation alive. Together, we can fight the silence, break the stigma, and protect the lives of those who protect ours.
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In Memory of Kevin Robert