The Mission: Start (END) of Shift x Tales From The Tailboard

Fueling the Front Lines

At Start of Shift Coffee, we don’t just sell caffeine; we provide the tactical fuel required for the moments that matter. We know that for first responders, veterans, and patriots, a "shift" isn't just 9-to-5, it’s a commitment to be at your best when the world is at its worst.

The Flagship: Nightshift Roast

Our signature blend was born from the need for a coffee that works as hard as you do. In collaboration with Isaac Poteet of the Tales From The Tailboard Podcast, we’ve developed a roast that honors the grit, the discipline, and the silent hours of the overnight watch.

What Sets Us Apart

This isn't just another white label company pushing out mass produced coffee trying to earn a quick buck. This is real coffee done the right way for people that appreciate a good cup of coffee that they know is supporting small businesses (both us and T3) Small batch roasting ensures that you are being delivered quality fresh coffee

Brewed for the Mission. Roasted for those who Never Quit.

Whether you are prepping for a 24-hour shift, coming off a long transport, or sitting around the tailboard sharing stories, the Nightshift Roast is your constant. We believe you deserve to know exactly when your coffee was roasted, which is why we prioritize transparency and quality over mass production.

"Your nights run long. Your mornings come too early. This coffee honors your commitment, your grit, and your work ethic."